HARRISON XU

FILM MARKETING SERVICES

Harrison Xu is an experienced social media strategist and digital media buyer, specializing in marketing films. He has successfully launched digital campaigns for studios such as Universal, Sony, Disney, Warner Brothers, Lionsgate, A24, and Open Road Films. 

 

Please email harrison@harrisonxu.com for an estimate of hours based on the scope of work or for general questions. Monthly and full-campaign rates can be worked out as well.  

SOCIAL MEDIA MANAGEMENT

($150/hour | $2,000/month)

  • Set up Facebook, Instagram, Twitter, and YouTube pages

  • Create content calendar to schedule upcoming in-feed and story posts

  • Establish tone of voice/aesthetic for social pages

  • Write engaging copy for social posts

  • Interact with fans and similar pages to grow following​

  • Provide consultation on digital partner outreach and publicity

SOCIAL CONTENT CREATION

($175/hour)

  • Create original static and video content such as character intros, countdown posts, GIFs, etc.

  • Socialize assets from the film, trailers, one-sheets, and stills

  • Format key art into headers and profile pictures on social platforms

  • Provide consultation on trailer, one-sheet, and clips

PAID ADVERTISING

($175/hour)

  • Strategy and execution of Facebook, Instagram, and Google Search ads (and Fandango, Amazon, Twitter, Snapchat, TikTok, Reddit, and Pinterest if recommended)

  • Identify target audiences to inform overall budget

  • Test and optimize creative to identify posts that are performing the best

  • Send bi-weekly reports to gauge performance and optimize audiences and creative

  • Optimize traffic toward outlets that are performing best (Amazon, Vudu, Google Play)

MANAGEMENT+CREATION+ADVERTISING ($150/hour)