movie. Midnight Sun
studio. Global Road Entertainment
project. #MidnightSweets
summary. To celebrate Valentine's Day, we partnered with Fooji to create a custom gift pack that lovers could send to one another and we also sent out dozens of gift packs to media outlets.
project. Spotify Bae-list
summary. To lean into the musical influence of the film, we partnered with Spotify on a first-to-market couples' playlist generator.
project. Burn So Bright Snapchat Campaign
summary. To reach teen girls, we ran a heavy Snapchat campaign consisting of a custom lens featuring the title song of the movie, "Burn So Bright" and also created a special Valentine's Day national filter.
project. Gen Z Social Videos
summary. To reach the Gen Z audience, we created tailored social videos including a texting trailer and story told in Bitmojis.
project. GIPHY
summary. To lean into our audience's affinity for using GIFs, we created a curated collection that was promoted on GIPHY
project. Available at Night
summary. We partnered with Tap (Wattpad) to create a fictional text story told from the POV of the two leads in the film.
project. Where Will You Meet Your Soulmate
summary. Partnering with Bustle, we created an interactive flowchart to engage young female audiences
