HARRISON XU
FOOD MARKETING SERVICES

PHOTOGRAPHY
($300/month)
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Two-hour professional photoshoot
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250 images
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10 videos for IG stories
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Up to 10 dishes/drinks
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Includes15 edits

SOCIAL MEDIA MANAGEMENT
($500/month)
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Content to be provided by client
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Posting in-feed every 2-3 days with current hashtags
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Creating a specific tone of voice for post copy and look for the feed
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Posting on IG stories every day with 2-3 posts (most will be reposts of other user stories) to stay top-of-mind
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Engaging with followers and related foodie handles to grow followers and post engagement.
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Approximately +500 followers per month.
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PAID ADVERTISING
($700/month)
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Strategy and execution of Facebook, Instagram, and Google Search ads
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Identify target audiences and geo-target ads to restaurant locations to drive sales and foot traffic
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Test and optimize creative to identify dishes that are performing the best
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Recommend spending at least $1,000/month for paid media
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Send monthly reports
PHOTOGRAPHY + MANAGEMENT+ ADVERTISING ($1,200/month)
CASE STUDY
For Maestro Pasadena, I took pictures of their existing food and drink menu, cleaned up their Instagram page, and created a new aesthetic and tone of voice for the restaurant. Within one month, the Instagram page increased engagement by 20% and I was able to grow the following from just 5,000 to 6,000 followers.



