HARRISON XU

FOOD MARKETING SERVICES

PHOTOGRAPHY

($300/month)

  • Two-hour professional photoshoot

    • 250 images

    • 10 videos for IG stories

    • Up to 10 dishes/drinks 

  • Includes15 edits

SOCIAL MEDIA MANAGEMENT

($500/month)

  • Content to be provided by client

  • Posting in-feed every 2-3 days with current hashtags

  • Creating a specific tone of voice for post copy and look for the feed

  • Posting on IG stories every day with 2-3 posts (most will be reposts of other user stories) to stay top-of-mind

  • Engaging with followers and related foodie handles to grow followers and post engagement.

    • Approximately +500 followers per month. 

PAID ADVERTISING

($700/month)

  • Strategy and execution of Facebook, Instagram, and Google Search ads

  • Identify target audiences and geo-target ads to restaurant locations to drive sales and foot traffic

  • Test and optimize creative to identify dishes that are performing the best

  • Recommend spending at least $1,000/month for paid media

  • Send monthly reports

PHOTOGRAPHY + MANAGEMENT+ ADVERTISING ($1,200/month)

CASE STUDY

For Maestro Pasadena, I took pictures of their ​existing food and drink menu, cleaned up their Instagram page, and created a new aesthetic and tone of voice for the restaurant. Within one month, the Instagram page increased engagement by 20% and I was able to grow the following from just 5,000 to 6,000 followers.